Audition Analysis

Audition Analysis

Unfortunately, since this posting we have replaced our original musicians and actors for various reasons. Firstly, there was a clash of timetables that occurred suddenly, meaning that despite organising times when everyone could film, there was a seriously reduced schedule with which to work with. However, with our lead actor, we had to reshoot our entire video. Once Karl had left college, our actor lost interest in the project and did not turn up to shooting, and when we were due to film the performance, he didn’t tell us that he was not attending. So as a result Jack had to step in as actor, and in order to preserve the message of the video: where the two characters are opposing personalities of the performer.

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Lyric Annotation

Lyric Annotation

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Questionaire

For our music video task, we needed to get information about content and themes from the public, as such we created a questionaire. From this we wanted to find out colours, locations shot types etc which we could later on use in our music video. As we wanted an average opinion we handed out roughly 30 copies of our questionaire, making sure we handed it out to a mixed audience.

Questionaire

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Nickelback - Rockstar Textual Analysis

This is an unusual Rock Music Video as it both fulfils conventions for the genre, while also contrasting them. The attitude of the performers, locations and intertextuality are all typical; however, the notion that the audience sing the song, instead of the artist is abstract: although it directly relates to the lyrics and message of the song.

Nickelback - Rockstar Textual Analysis

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Justin Bieber - Never Say Never

This Music Video is predominantly Indie/Pop, although it incorporates different sub-genres. I felt that this would be effective to analyse, as this combination could be something to consider when drafting our project; as it would affect the content and context. I is also an effective video for highlighting the 'notion of looking' and adaptations of the 'male gaze'

Justin Bieber - Never Say Never

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Bruno Mars - Just the Way You Are Textual Analysis

This Music Video was a combination of performance, narrative and abstract; and although it is not a 'rock' video, it effectively combines these three concepts into a cohesive video. It is predominantly 'graphics' based, reflecting upon the 'retro' influences while updating them into a contemporary setting.

Textual Analysis - Just The Way You Are

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Katy Perry - California Gurls Textual Analysis

This Music Video was interesting and useful to analyse as although it was not in the 'rock' genre, it effectively displayed an artistic approach to the song. It combined abstract concepts to reality; reflecting upon the idea of 'magic realism'.

Katy Perry - California Gurls

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Recce Shot Analysis

As a part of our media project we all need to go out and find potential locations for our music video and take pictures of the location and potential angles of the shots we could use. In this document I analysed the types of shots we needed and some in more specific detail.

Recce Shot Analysis

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Treatment

The treatment is a text version of our draft project. As it is text-heavy, it is designed to make information easier and quicker to read. While the Story Board has a similar purpose, but it is more image based: providing a visual representation of the draft.

Treatment

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Questionaire Analysis

Once we had completed our Questionnaires, and had handed them out to our audience sample, we needed to collect our data and compile it. This was essential for our research as it highlighted what our target audience wanted from our product, thereby improving our audience relation and popularity. I analysed the data collected, and applied it to our initial idea's, to identify popular choices as they will affect our draft.

Questionaire Analysis

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Institutions

There are multiple Institutions in Britain, let alone the World, and we must consider these and decide what channel and company will produce and air our Music Video. This is because, it is key for exposing and attracting our target audience to our product, thereby increasing our revenue and audience exposure.

Institutions

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Representations

A key element to analysing and creating a Music Video - or any Media product - is understanding and establishing representations. This is because you must recognise them, in order to decide whether you will follow conventional ones, or not. From this, we hope to identify key area's to consider when creating our Music Video, reflecting upon the depth needed in the initial concept, and further production.

Representations

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Our Descision

We have been given the choice for our Media Studies A Level Project to create a Music Video or a Soap-Opera Trailer. In either case, we must research into the relevent history and analyse existing materials. We must combine Primary and Secondary Research, to establish the 'type', content and target audience for our product; resulting in a professional quality product. As individuals we decided that we wanted to create a Music Video, and then chose our groups accordingly: the reasons for our decisions are below.

Jack Reynolds

Chip James

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Focus Group Analysis

Focus Group Analysis
After hosting our focus group, we set out to analysing the results from the questions that we asked. From these answers we analysed the points that we can take from the results and use in the production of our music video.

by Chip

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Focus Group Questions

We decided to host a focus group, where we invited 7 people, all with different musical tastes and lifestyles, and asked them a number of questions about music videos. The link attached is the structure we used for our focus groups including links to music video's we showed the group.
Focus Group Questions

Katy Perry ft. Snoop Dogg - Calironia Gurls
Paramore - The Only Exception
Blink 182 - Stay Together For The Kids

Enter Shikari - Ok, Time for Plan B

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