Nickelback - Rockstar Textual Analysis #1

Nickelback - Rockstar


The only shot throughout the music video
of the artist, adding a feel that the record
company aims to sell this track without the
use of showing solely the artist

 Textual Analysis
Group Analysis
by Chip

The opening shot of the music video, sets
the theme of the song, as the young boy
starts to mime the song.

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Sum 41 - Motivation Textual Analysis

Literal meaning is added to the lyrics of the

song by the singer making numerous hand

gestures like the "small" one in this shot.

Textual Analysis
by Chip



The only solo in this song is shot from behind
this changes the typical convention associated
with the genre as most solos are shot from
infront of the artist, this is a good shot
showing the position of every band member

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Blink 182 - Always Textual Analysis

The main gimmic throughout this music
video is the split screen effect, this is used to
full effect to add originality to the video and
story.

Textual Analysis

by Chip

Four people are featured in this music video
the band and a female actress, the actress is
used in this music for sex appeal and is
shown in her underwear in a number of shots

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Midgar - Lead Your Children to the Sky Textual Analysis

The lead role to this music video is divided

by the band and guest singer, with the

guest singer having a role of recreating the

emotions of the character in the lyrics.

Textual Analysis

by Chip

The band is used for performance shots
throughout the music video, a contrast is
made between the band and guest star by
the contrast between light and dark in their
sets and roles.



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Eminem - Without Me Textual Analysis

A good example of the many intertextual
references throughout this music video in
 this shot the scene is of a typical american
talk show, but as well as this famous rapper
 Xzibit is seen next tothe Eminem (to the left)



Textual Analysis 

by Chip



Eminem features in this music as more
than just the main star, he also had roles
as characters created for the story of this
music video.

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Genre

This is our peice on how different genres are represented through music videos. It has a heavy focus on the RnB genre but also analyises the other genres side by side so you can see how they compare in the industry.

Genre (Click Here)

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Audience

Audience

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History of a Music Video

History of a Music Video

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Auditions

Auditions

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Initial Ideas

Artists / Songs:

Enter Shikari (Take to the Skies)

– Ok, Time for Plan B

Enter Skikari (Common Dreads)

The Jump Pilots (All)

Dr Pop (All)

Pandora (All)

Sacrifice the Sky (All)

Genres:

Rock … Indie

Rock … Pure

Rock … Screamo

Pop

RnB

Target Audience

15-25, male: Rocker

Colour

Character 1:

·         Dark

·         Dull

·         Black/Grey

Character 2:

·         Brighter

·         Light

·         Green/

Brown

Lighting

Dark/Bright (contrast)

Harsh = Rock

Characters

Rural Character (1)

·         Hoodie/Jeans

·         Rock/Screamo Stereotype

·         Dark/Mysterious (eg. don’t see face)

Business Character (2)

·         Formal/Traditional/Conformist

·         Suit, but strips off outer layers through narrative

·         Sings the ‘Speech’ sections

Band

·         Rock Stereotypical, Dark Clothes?

·         Sings the ‘Screamo’ sections

Narrative and Storylines

The singer MUST be the actor for continuity

The angry singer/calm office-man fight?

The angry singer/calm office-man walk towards each other FOR a fight?

Multiple performances ... rave?

Cannot see Character 1’s face until the big reveal at end, where the two characters are the same person (he is angry at himself)

Locations

House? (different rooms have different connotations)

Rural Locations for Character 1:

                eg. graffiti, stage, fences, brick/stone, ‘damaged’

Modern Locations for Character 2:

                eg. glass, office, clean/sterile, ‘Industrial’

Confrontation:

Sudden Contrast (mixture of two characters)

Cinematography

Mid-shots used for singing and walking

Long shots used for locations and special surroundings

ECU used for Character 1’s mouth (anonymous singing)

Montage Editing; Graphics Match; Split/Green Screen

Facial Expressions / Body Language

·         Rock: angry, shouting, ‘doubled over’, hand movements

·         Office: boredom, upset, frustration, slower movements

·         Zooms/Pans can create meaning and emphasis

Mise En Scene

Outside shooting (for the walking)

Inside shooting (for the performances)

Instruments/Props (strobe/stage light)

Neon Paint

Mirrors, or a mirrored room?

Costumes: Hoodie and Jeans, scruffy

                      Full Suit, neat and tidy

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Rise of Youtube

This task covers the development of a modern platform for viewing music videos, YouTube, this famous website is a way for users to share a view videos, a great way for record companies to showcase their latest songs and music promos.

Rise of Youtube

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Forms and Conventions

This task develops the individual forms and conventions of music video's and gives examples for them.

Forms and Conventions

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Making of a Music Video

This task develops the individual stages of production, including the different roles of everyone involved in the process. This research is based on the average production, with large and small scale projects obviously changing the stages slightly.

Making of a Music Video

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Star Construction

This is a research task into how Stars are created, including three sections on star image, star vehicle and star power. Developing each section and explaining their meaning.

Star Construction

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The Rise of Music Television

This is a research task into the development of broadcasted music channels, mainly focusing on the first music TV institution MTV, it covers the development of the channels and how they diversified to fit the changing audience, as well as their modern competitors.

Rise of Music Television

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Genre Research (RnB)

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